Inoar Vegan

INOAR Vegan Haircare – a range that’s kind to more than just your hair

Since I started transitioning to a vegan diet almost three years ago, I’ve been on a quest to find high-quality, effective beauty products that match the philosophy too. I’ve found some real gems, particularly when it comes to skincare, but haircare has always been a pretty impossible category. Well, that was until the INOAR Vegan range landed on my desk…

I’ve tested just about every natural and vegan-friendly haircare range I can get my hands on, but none of them have stuck around for longer than a week – two at most. I’ve found that most natural, cruelty-free haircare products leave my hair feeling dry and a bit straw-like after just a few uses, so I’ve stuck to my usual salon-professional favourites instead. But that was before I started using INOAR Vegan shampoo and conditioner (both R320 each)...

Inoar Vegan

The range is formulated using a plethora of deeply nourishing vegetable oils, including coconut, olive, macadamia, Argan, and wheatgerm oils, leaving your hair feeling soft, smooth, and super-healthy. So unlike my usual experiences of natural haircare products! I also tend to struggle with an itchy scalp, but I found that this blend of caring vegetable oils really helped to prevent this, ensuring that my scalp was cleansed gently and thoroughly, without stripping it of moisture. But the best bit by far is the fact that they aren’t tested on animals (like all of INOAR’s haircare products), and that they don’t contain any animal-derived ingredients either, making them 100% vegan-friendly.

Inoar Vegan

Inoar Vegan

One of INOAR’s key philosophies as a brand is a healthy dose of respect for all life, which has earned them a spot on PETA’s list of cruelty-free companies – and a permanent spot on my bathroom shelf. What’s more, all the packaging in the Vegan range is recyclable, and INOAR has appointed Brazilian actress, TV presenter, and Down’s Syndrome advocate, Tathiana Piancastelli, as the ambassador for their Vegan range in an effort to challenge the world’s perception of beauty, and to highlight the fact that there is beauty in diversity. It’s a move that has made me fall even harder for the brand, and I’ve already added a handful of other INOAR products to my arsenal of haircare goodies as a result.

Inoar Vegan

Is there anything I don’t like about the products? Well, the price point is a tad hefty at R320 each for the shampoo and conditioner, but after using the products for three months and seeing just how far they go, the price is no longer an issue for me. I still have a good few uses left in each bottle, and I’ve been using both the shampoo and conditioner at least two or three times each week since I first got my hands on them in June – not bad going!

I’ll also admit that, although the packaging is gorgeous, I really wish that they’d incorporated a pump nozzle or something similar, as both the shampoo and conditioner are quite thick and gloopy, and it’s a bit difficult to get the right amount of product out of the bottles. I often end up pouring out far too much product, and trying to force some of the product back into the bottle. That said, that’s a very minor complaint and one that I’m more than willing to overlook given the range’s incredibly nourishing formulation and great results. Would I purchase these products for myself? Absolutely! They smell gorgeous (the heavenly coconut scent reminds me of beach days every time I wash my hair), they nourish my dry, colour-treated and heat-styled hair beautifully, and they’re kind to animals and the environment to boot! It’s a no brainer, to be honest!

You can purchase the Inoar Vegan range, which includes the shampoo and conditioner reviewed here, along with the Vegan Treatment Mask (R575), at selected salons or online, here.