Hello there… I’m glad you’re here! My name is Chereen and I’m a wife, a mama, a writer, an all-round beauty addict, yoga lover and a fairly recent herbivore… among many other things!

I learnt everything I know about beauty by devouring glossies throughout my teen years, which soon led to a career as a beauty editor at some of South Africa’s best-loved female publications. I’ve written for the likes of Woman & Home, O, The Oprah Magazine, ELLE, Living & Loving, The Sunday Times Renew Supplement, and a number of online media platforms, including Grazia Daily, ELLE, Mommy Matters and Baby Group.

I started For The Beauty Of It in October 2011 as a way to document all my favourite beauty finds, while exercising my own creative freedom away from the confines of the publication I worked for. I soon started writing about my other passions in life, including home decor and a little bit of fashion.

After I became mom to Bean in January 2013, I found myself feeling alone and a little bit clueless, to say the least! What do I really need, which products really work – not to mention more pressing matters, such as what to do when your baby won’t sleep! As I slowly found my feet as a new mom, I found myself yearning to share the information I’d discovered with other moms who were faced with similar obstacles, hoping that I could be of help to my fellow mamas and that they might be able to offer me a handy word or two in return.

Fast forward over five years later, and you’re looking at a hobby that has turned into an all-consuming passion and a business! This is my little space to share the things I love and to document my life as a work-from-home mama. Thanks so much for stopping by… I hope you’ll stay a while!

PHOTOGRAPH: Abigail K Photography  | MAKEUP: Kristine from Kruz4MakeUp | HAIR: SHELENE SHAER AT TANAZ